Monday, May 18, 2009

Know Thy Title

Do you insist on organic food? Only travel in vehicles that will damage the environment a little less than regular ones?
Have various re-usable bags for various purposes? (Oh wait, that one is probably just me.)

Well, you are consider a LOHAS. That's right, LOHAS= Lifestyles of Health and Sustainability. You are being targeted, studied and marketed to. There is even a conference that teaches companies how to attract your attention and dollars!! While I don't necessarily think all this consumerism is a bad thing (although, if they give away as much crappy swag as a normal conference, my heart will throughly break) I just wanted to let you know.

It's your job to cut through all the greenwashing: the companies that just slap the word green or all natural on their product or service without any real attempts at sustainability.

Don't be fooled. When picking products, use your brain not your heart.
Post a Comment