Thursday, August 26, 2010
Business Is A Gamble
I recently read, Rising Tide: Lessons from 165 Years in Brand Building at Procter & Gamble, by David Dyer, Frederick Dalzell and Rowena Olegario. At 476 pages, it was quite the hefty tome. The jewel of the book was hidden back in the epilogue: Principles of Brand Building. They held true then, and they still hold true today, no matter your business.
10 Principles of Brand Building
1. Do the Right Thing
A commitment to good products and a commitment to improve communities in which you operate.
2. Cultivate a Passion For Winning
Strive to outdo rivals as well as yourself.
3. Sustaining Brands Is a Never-Ending Challenge
If brands are neglected, they will wither.
4. The Consumer Is Boss
The consumer must be at the heart of everything you do.
5. Individuals Make A Difference
The interests of employer and the employee are inseparable and individuals should be treated with dignity.
6. Discipline Counts
Gather a mass of data, analyze and reflect on it before developing a plan of action.
7. Innovate Constantly, Everywhere
8. Lead Change
Companies do not sustain success without anticipating and leading innovation and change.
9. Alliances Create Advantage
10. Partner with Customers
While I enjoy reading the newest business books, I also enjoy the older ones for they still have things to teach us.